A few months ago, when we first launched Traverse City’s first coffee truck, Planetary Coffee, we had no concrete idea where the next few months would take us. We just figured, let’s just get this thing off the ground, and we’ll sort out the details as we go along. We had considered a variety of scenarios of how we might be able to winterize and keep the truck operational throughout the long, cold winter here in Northern Michigan, each of which seemed to fall short, especially when we considered the cost associated with investing in the necessary infrastructure. Meanwhile, the question still remained: would people even approach the truck in the dead of winter if we were able to keep it running?
These questions plagued us and served as a distraction from our ability to focus fully on the sole purpose of our operation, which is serving outta this world coffee and giving superb customer service! The breakthrough came one late fall day, when Kris Rockwood, the owner of Press on Juice, strolled out to our truck and casually invited us to work alongside her and her excellent staff inside her shiny retail and production facility. We were floored. This was such a huge breakthrough for us. Now we knew exactly what the next few months held in store for us: a winter pop-up shop inside a fabulous local juicery!
We’re overjoyed and humbled to have the opportunity to share space with Kris and her incredible staff. Just in the few months of operating outside of Press On, we’ve forged many friendships with the individuals who work here and we are thrilled to be working alongside each other over the course of these next few winter months. The partnership is really easy, and very uplifting. Both of our businesses are environmentally-minded and engage in recycling and composting practices to reduce waste. Over the course of the off-season, and the remainder of the pop-up shop, we plan to make improvements to the truck and focus on marketing and filling up our calendar with events for the coming summer season.
Our winter pop-up hours will be Monday to Friday 7-3 and Saturday 9-4. During this time, we will continue to serve our stellar coffee bar menu, and hand-brewed seasonal offerings sourced and roasted by Halfwit Coffee Roasters, but now we’ll do so alongside of Press On Juice’s fabulous menu of cold-pressed juices, nutritious smoothies, and a delicious raw food menu forthcoming in early 2017.